Essays about: "Viktor Segerqvist"

Found 2 essays containing the words Viktor Segerqvist.

  1. 1. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

  3. 2. Aspects of Crisis Management to Consider when Operating Remotely : A multiple case study on how companies adjust into a remote setting as a result of the COVID-19 pandemic

    University essay from Jönköping University

    Author : Oscar Berglund; Hugo Widorson; Viktor Segerqvist; [2021]
    Keywords : Crisis; Crisis Management; Remote Work; Managers Role; Crisis Communication; Covid-19; Manufacturing Firms;

    Abstract : Abstract  Background: Crisis management has become a highly relevant topic by virtue of the COVID- 19 pandemic. As a result, organizations have been forced to implement preventive actions to mitigate its impact. One of these implementations has been the enforced advancements for companies to readjust their businesses remotely. READ MORE