Essays about: "Viktor Skoglund Uhlén"

Found 1 essay containing the words Viktor Skoglund Uhlén.

  1. 1. Virtual Switching Barriers: Switching barriers customer satisfaction as predictors of customer loyalty for online retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Emanuelsson; Viktor Skoglund Uhlén; [2007]
    Keywords : switching barriers; customer satisfaction; customer loyalty; Internet; e-retailing;

    Abstract : Customer satisfaction is widely regarded as the best predictor and main cause of loyal customers – online as well as offline. Few previous researchers have focused on the concept of switching barriers and the role they play for customer retention. READ MORE