Essays about: "Viktor Skoglund Uhlén"
Found 1 essay containing the words Viktor Skoglund Uhlén.
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1. Virtual Switching Barriers: Switching barriers customer satisfaction as predictors of customer loyalty for online retailers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Customer satisfaction is widely regarded as the best predictor and main cause of loyal customers – online as well as offline. Few previous researchers have focused on the concept of switching barriers and the role they play for customer retention. READ MORE
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