Essays about: "Viktor Wallgren"
Found 2 essays containing the words Viktor Wallgren.
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1. Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Course/Level: 2FE21E, Undergraduate Bachelor Thesis Authors: Pontus Nylander and Joel Wallgren Date: 2017-05-24 Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study. Keywords: Logo, colors, consumer attitudes, ABC-model, congruence. READ MORE
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2. Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry
University essay from IHH, FöretagsekonomiAbstract : Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. READ MORE