Essays about: "Viktoria Hansson"

Found 2 essays containing the words Viktoria Hansson.

1. 1. Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Viktoria Hansson; Maria Karlsson; Albin Larsson; [2016]
   Keywords : Branding; Customer-based brand equity; leveraging secondary associations;

   Abstract : Background: The authors tentatively believe they have identified a new trend within branding, where an established brand launches a new and innovative product that is somehow related to the brand’s core values, interactively through a complementary marketing communication video. Support for the relevance to further investigate the identified trend can be found in academic literature. READ MORE

3. 2. Empowerment, Participation and Influence in Practice – A Minor Field Study of the Empowerment Process from the Perspective of Rural Indian Women

   University essay from Lunds universitet/Socialhögskolan

   Author : Viktoria Hansson; [2011]
   Keywords : influence; participation; Key Words: empowerment; postcolonial feminism; intersectionality; women in India.; Social Sciences;

   Abstract : Author: Viktoria Hansson Title: Empowerment, Participation and Influence in Practice: a Minor Field Study of the Empowerment Process from the Perspective of Women Supervisors: Jan Magnusson (Sweden) and Dr. K. Hemalatha (India) This bachelor essay is a result of a minor field study for two months the spring 2011. READ MORE