Essays about: "Viktoria Johnsson"

Found 1 essay containing the words Viktoria Johnsson.

  1. 1. The Lead User Concept : How High Technology Firms Interact with the Lead User in the Innovation Process

    University essay from Högskolan i Halmstad

    Author : Daniel Knoll; Viktoria Johnsson; [2015]
    Keywords : Lead User; Lead User interaction; innovation process; aspects of interaction; high technology;

    Abstract : This study explores how high technology companies interact with their Lead User throughout the innovation process. Thereby, the study focuses on the interaction, after a company approached their Lead User. READ MORE