Essays about: "Viktoria Sandström"

Found 2 essays containing the words Viktoria Sandström.

  1. 1. Translating Creative Ideas into Profitable Realities - A Multiple Case Study of how Swedish MNCs Foster the Antecedents of Intrapreneurship

    University essay from Göteborgs universitet/Graduate School

    Author : Viktoria Sandström; Elisabeth Håkansson; [2018-08-02]
    Keywords : ;

    Abstract : In the twenty-first century, organizations are left with no choice but to innovate if they are to survive. In order for innovation to happen, it is often required that the creative ideas in the organization are translated into profitable realities. READ MORE

  3. 2. Online Brand Repositioning : A case study of Halens

    University essay from Institutionen för ekonomi och företagande

    Author : Anna Sokolowski; Viktoria Sandström; [2012]
    Keywords : marketing; branding; brand; brand image; positioning; repositioning; e-commerce; distance selling;

    Abstract : This thesis was carried out during Spring semester 2012 at Södertörn University in collaboration with the Swedish distance selling company Halens. Halens is one of Sweden’s leading e-commerce companies with a significant history in distance selling. READ MORE