Essays about: "Viktoria Turujlija"

Found 1 essay containing the words Viktoria Turujlija.

  1. 1. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viktoria Turujlija; Lia Ogbazion; [2020]
    Keywords : Gender-neutral marketing; Advertising; Hair care; Brand extensions; Gender stereotypes;

    Abstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE