Essays about: "Vilmer Wikström"

Found 1 essay containing the words Vilmer Wikström.

  1. 1. The Effect of Brand Image on Football Fan Loyalty : The Swedish Football Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Vilmer Wikström; [2021]
    Keywords : Brand image; Fan loyalty; Attributes; Benefits; Football;

    Abstract : Within the field of football fan loyalty there has been a desire to examine brand image’s effect on fan loyalty within different contexts. Given this, the aim of this study is to explain how brand image affects fan loyalty in a swedish football context. READ MORE