Essays about: "Vilmer Wikström"
Found 1 essay containing the words Vilmer Wikström.
-
1. The Effect of Brand Image on Football Fan Loyalty : The Swedish Football Context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Within the field of football fan loyalty there has been a desire to examine brand image’s effect on fan loyalty within different contexts. Given this, the aim of this study is to explain how brand image affects fan loyalty in a swedish football context. READ MORE
Result pages:
1