Essays about: "Vinh Dao"

Found 1 essay containing the words Vinh Dao.

  1. 1. Esports brand shortcomings and opportunities

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dominykas Vidziunas; Vinh Dao; [2021]
    Keywords : Esports; video games; brand heritage; corporate social responsibility; legitimacy; Business and Economics;

    Abstract : Purpose: Esports is a young industry that is experiencing an enormous boom in popularity. However, negative public perceptions are abundant, and there is a distinct lack of literature discussing esports from the branding perspective. READ MORE