Essays about: "Vinh Quang Bui"

Found 1 essay containing the words Vinh Quang Bui.

  1. 1. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
    Keywords : preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

    Abstract : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. READ MORE