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1. 1. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Louise Bengtsson; Violaine Lulin; [2019]
   Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

   Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE