Essays about: "Viral Marketing"

Showing result 11 - 15 of 64 essays containing the words Viral Marketing.

1. 11. It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Johannes Ahlse; Felix Nilsson; Nina Sandström; [2020]
   Keywords : Viral Marketing; User-generated content; Generation Z; TikTok; Motivation; Uses and Gratification Theory; Challenges;

   Abstract : Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. READ MORE

3. 12. Impact of Gamification on Social Network Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yakubu Dawud; Suzanna Nikolic; [2020]
   Keywords : User-Generated Content; motivation; digital platforms; viral-marketing; social media; Business and Economics;

   Abstract : This thesis examines the motivational drivers of gamification that influence the willingness to interact among platform end users. Two elements of gamification, reward and challenge were used as independent variables while playfulness, recognition, enjoyment and social influence served as mediating variables. READ MORE

4. 13. A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Cajsa Granlund; Lisa Prick; [2019]
   Keywords : viral marketing; Youtube; Nike; emotions; advertising; social media; electronic word of mouth;

   Abstract : The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. READ MORE

5. 14. Community-based Influence Maximization framework for Social Networks

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Tshering Wangchuk; [2018]
   Keywords : ;

   Abstract : Maximizing Influence (IM) in social networks has a considerable role to play in the phenomenon of viral marketing, targeted advertisements and in promoting any campaigns. However, the Influence Maximization Problem is a very challenging research-problem due to it being NP-Hard and scaling with the social networks with millions of nodes and edges becomes very tough due to the computational complexities concerned with it. READ MORE

6. 15. Successful Methods of Viral Marketing

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Jakob Ahlberg; [2018]
   Keywords : ;

   Abstract : .... READ MORE