Essays about: "Viral Marketing"

Showing result 6 - 10 of 64 essays containing the words Viral Marketing.

  1. 6. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

    Author : Miguel Angel Serrano Manchón; [2021]
    Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

    Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE

  3. 7. News dissemination on leading media organisations in Croatia: Covid-19 vaccination affair

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Dina Muzek; [2021]
    Keywords : Covid-19; social media; Croatia; vaccination affair; hybrid media system; agenda-setting; virality; content analysis;

    Abstract : During the Covid-19 vaccination in Croatia, there were inconsistencies and irregularities with the surplus vaccine and its recipients. Media coverage of the affair was extensive. The details were broadcasted in traditional media and social media. READ MORE

  4. 8. Product-Led Growth - The Future of User Acquisition, Expansion and Retention for SaaS Companies

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Matilda Widlund; [2021]
    Keywords : ;

    Abstract : In today's society, technology has been given a more prominent role. The amount of digital products is increasing exponentially and people have a large range of products to choose from. Consequently, the competitiveness between companies is great. This has called upon the emergence of a business model named Product-Led Growth (PLG). READ MORE

  5. 9. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE

  6. 10. Video Consumption Online - The relationship between the sender and receiver of video clips

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Keywords : Video consumption; video clips; emotions; video content; viral videos; brands;

    Abstract : Videos online has become an immense part of people’s internet consumption, and is bound to become even greater in the next few years. To discover what is affecting the spread of these videos, this study aims to investigate the relationship between the sender and receiver of video clips online. READ MORE