Essays about: "Viral growth"

Showing result 16 - 20 of 23 essays containing the words Viral growth.

  1. 16. Analyzing the determinants of the UK consumer's engagement in Viral Marketing on Social Networking Sites : A university Student's perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Ali Alkhateeb; Zahir Alli; Wissam Moussa; [2012]
    Keywords : Viral Marketing;

    Abstract : Social media, especially the social networking sites (SNS) like Facebook.com, has experienced exponential growth all across the globe in the last decade. It is rapidly attracting the consumers and replacing the traditional media. READ MORE

  3. 17. Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy

    University essay from Internationella Handelshögskolan

    Author : Carl Oscar Jansson; Jens Myhrman; Michael Nordström; [2011]
    Keywords : Covert Virals; Branding Strategies; Communication Channels; Advertising; Covert Marketing; Viral Marketing; Communication Strategy; Media Strategy; Generation Y;

    Abstract : Purpose: The purpose of this study is to see what implications the new communication channel of Covert Virals has on acknowledged communication strategies and whether or not these strategies are still viable within Covert Virals.   Background: The term Covert Viral has been given to pieces of advertisement, spread through the medium of electronic word of mouth over social networks, which are designed to look user made. READ MORE

  4. 18. Genetic heterogeneity of EGFR and KRAS mutations in primary tumor tissue from non-small cell lung cancer patients

    University essay from Institutionen för medicinsk biokemi och mikrobiologi

    Author : Johanna Mattsson; [2011]
    Keywords : Non-small cell lung cancer; KRAS; EGFR; heterogeneity; mutation;

    Abstract : Activated epidermal growth factor receptor (EGFR) and Kirsten rat sarcoma viral oncogene homolog (KRAS) mutations characterize molecular subgroups of non-small cell lung cancer (NSCLC) and have a strong predictive value for response to EGFR inhibitor therapy. Recently, EGFR mutation testing was included in the diagnostic algorithm of NSCLC. READ MORE

  5. 19. Characterisation of EGFR and KRAS mutations in non-small cell lung cancer

    University essay from Institutionen för medicinsk biokemi och mikrobiologi

    Author : Caroline Martinsson; [2010]
    Keywords : NSCLC; mutation; TKI; Sanger sequencing and Pyrosequencing;

    Abstract : Background: Lung cancer is the leading cause of cancer-related death and one of the most common cancer types worldwide. Epidermal growth factor receptor (EGFR) has been shown to be an important therapeutic target in non-small cell lung cancer. READ MORE

  6. 20. 1,25(OH)2D3 and Prostate Cancer : The Effects on cAMP/PKA-dependent Gene Expression in LnCaP cells

    University essay from Institutionen för vård och natur

    Author : Niklas Bergsten; [2010]
    Keywords : prostate cancer; vitamin D; Vitamin D3; cAMP; PKA;

    Abstract : Prostate cancer is the leading male cancer form i Sweden and maybe worldwide as well. Vitamin D is synthesized in the skin following the exposure to sunlight. Researcers have long been aware of the positive effect that vitamin D3 has on prostate tumour growth. READ MORE