Essays about: "Viral videos"

Showing result 1 - 5 of 10 essays containing the words Viral videos.

  1. 1. Video Consumption Online - The relationship between the sender and receiver of video clips

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Keywords : Video consumption; video clips; emotions; video content; viral videos; brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Johannes Ahlse; Felix Nilsson; Nina Sandström; [2020]
    Keywords : Viral Marketing; User-generated content; Generation Z; TikTok; Motivation; Uses and Gratification Theory; Challenges;

    Abstract : Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. READ MORE

  3. 3. Human Rights Watch partnered with Upworthy. You won’t believe what happened next… A case study analysis of NGO-new media partnerships

    University essay from Malmö universitet/Kultur och samhälle

    Author : Michael Wilkinson; [2019]
    Keywords : social media; Human Rights Watch; Upworthy; Facebook; Youtube; NGO; media; partnership; Communication for Development;

    Abstract : As media organisations dedicate less money and resources to journalism covering issues relating to development and social change, NGO’s are becoming increasingly visible as news creators, funders and enablers. NGOs and media organisations are now frequently collaborating and even making partnerships to produce news content, which is having wide-ranging effects on the field of journalism. READ MORE

  4. 4. Skeva Speglar/Crooked Mirrors : An Interactive Master Essay by Karolina Oxelväg

    University essay from Kungl. Konsthögskolan

    Author : Karolina Oxelväg; [2018]
    Keywords : Makeup; Social behavior patterns; Gif; Viral Videos; Artist Statement; Smink; Socialt beteendemönster; Gif; Viral Videos; Artist Statemnet;

    Abstract : "It's not a mask, it's an appendix". Reflections through text and moving image around the Beauty Community as a representative expression of individuality on the internet.  The Essay also contains thoughts around the authors artistical practice. . READ MORE

  5. 5. Marketing of fast moving consumer goods : a study of viral videos with forest-related products

    University essay from SLU/Dept. of Forest Products

    Author : Herman Tunstig; [2017]
    Keywords : brand; branding; Facebook; low-involvement; social media; YouTube;

    Abstract : The traditional forest industry is facing a change. Not only is the forest industry changing, also the world is changing in terms of threats of the implementation of new trade barriers and how companies are using marketing. READ MORE