Essays about: "Viral videos"

Showing result 1 - 5 of 8 essays containing the words Viral videos.

  1. 1. Human Rights Watch partnered with Upworthy. You won’t believe what happened next… A case study analysis of NGO-new media partnerships

    University essay from Malmö universitet/Kultur och samhälle

    Author : Michael Wilkinson; [2019]
    Keywords : social media; Human Rights Watch; Upworthy; Facebook; Youtube; NGO; media; partnership; Communication for Development;

    Abstract : As media organisations dedicate less money and resources to journalism covering issues relating to development and social change, NGO’s are becoming increasingly visible as news creators, funders and enablers. NGOs and media organisations are now frequently collaborating and even making partnerships to produce news content, which is having wide-ranging effects on the field of journalism. READ MORE

  2. 2. Skeva Speglar/Crooked Mirrors : An Interactive Master Essay by Karolina Oxelväg

    University essay from Kungl. Konsthögskolan

    Author : Karolina Oxelväg; [2018]
    Keywords : Makeup; Social behavior patterns; Gif; Viral Videos; Artist Statement; Smink; Socialt beteendemönster; Gif; Viral Videos; Artist Statemnet;

    Abstract : "It's not a mask, it's an appendix". Reflections through text and moving image around the Beauty Community as a representative expression of individuality on the internet.  The Essay also contains thoughts around the authors artistical practice. . READ MORE

  3. 3. Marketing of fast moving consumer goods : a study of viral videos with forest-related products

    University essay from SLU/Dept. of Forest Products

    Author : Herman Tunstig; [2017]
    Keywords : brand; branding; Facebook; low-involvement; social media; YouTube;

    Abstract : The traditional forest industry is facing a change. Not only is the forest industry changing, also the world is changing in terms of threats of the implementation of new trade barriers and how companies are using marketing. READ MORE

  4. 4. Prankvertising Phenomenon: The Effects on Consumer Buying Decision

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Onsurang Siripiyavatana; Siriorn Sutheerawong; [2014]
    Keywords : prankvertising; viral marketing; word-of-mouth; consumer; consumer behavior; consumption; BDT perspective; CCT perspective; emotions; consumer engagement; memorability; buying decision; Business and Economics;

    Abstract : Prankvertising is a phenomenon that is gaining significant exposure in marketing world, attracting both small and large companies to implement it as a new advertising strategy. Its success has been proven by millions of views and shares within a few days, reflecting an effective tool of viral marketing. READ MORE

  5. 5. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cecilia Drozdz; Maria Kanerva; [2014]
    Keywords : wheel of emotions; strength; product category; emotions; cosmetics; market mavens; entrepreneurial marketing; Viral marketing; Business and Economics;

    Abstract : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. READ MORE