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Showing result 1 - 5 of 15 essays matching the above criteria.

1. 1. Tiktok: a modern spotlight on emerging artists : Understanding why and how TikTok users take partin viral behaviors towards musical artists on the platform

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Irfan Okanovic; Trouchaud Agnès; [2023]
   Keywords : ;

   Abstract : This master's thesis aims to explore why and how TikTok users engage in viral behavior towards music artists' videos. The study addresses the gap in knowledge in this area and seeks to identify the factors and categories of virality for music artists on TikTok. READ MORE

3. 2. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

4. 3. Climate change on TikTok: Investigating the impact of viral videos about climate change on adults

   University essay from Lunds universitet/LUCSUS

   Author : Johanna Grosche; [2022]
   Keywords : Climate Change Communication; TikTok; Storytelling; Science Communication; #ClimateChange; Sustainability Science; Social Sciences;

   Abstract : Due to the rise of audiovisual social media apps such as TikTok, anyone can participate as a communicator or listener in the climate change discourse. This thesis explores viral TikTok videos about climate change, their usage of narrative elements and predominantly their impact on adults below 30 on an individual level. READ MORE

5. 4. Anti-corruption and opposition in Russia: Digital media and rhetorical strategies of Navalny

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Oscar Andersson; [2021]
   Keywords : Navalny; corruption; digital media; rhetorical strategies; critical metaphor analysis;

   Abstract : What were the main goals in Navalny’s political agenda and how did this influence his rhetorical approach? This paper explores how Navalny and his aspirants were disqualified as political candidates in Russian elections, and how this affected his approach to being focused on contentious politics as it became the only viable means to push for political change in the country. Two of his most viral videos are analysed to investigate the rhetorical strategies he used to set frames on the political elite, and the main answers revolved around corruption, theft, and the self-image of Medvedev and Putin. READ MORE

6. 5. Characterizing Feature Influence and Predicting Video Popularity on YouTube

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Ali Abdihakim; [2021]
   Keywords : Viral; popular and trending are interchangeable terms and refers to content that garners hundreds of thousands if not million of views in a short span of time.; Viralt; populärt och trendigt är utbytbara termer och syftar på videor som får hundratusentals om inte miljontals visningar på kort tid.;

   Abstract : YouTube is an online video sharing platform where users can distribute and consume video and other types of content. The rapid technological advancement along with the proliferation och technological gadgets has led to the phenomenon of viral videos where videos and content garner hundreds of thousands if not million of views in a short span of time. READ MORE