Essays about: "Virality"

Showing result 1 - 5 of 15 essays containing the word Virality.

  1. 1. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. READ MORE

  2. 2. Video Consumption Online - The relationship between the sender and receiver of video clips

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Keywords : Video consumption; video clips; emotions; video content; viral videos; brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. How to Shoot a Virus (With) a Message : A study on the usage and effect of coronavirus messages on Weibo

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Wei Chao; [2020]
    Keywords : health crisis communication; Coronavirus; social media messages; sensemaking; efficacy; social media engagement; Crisis and Emergency Risk Communication Framework; message virality;

    Abstract : This study investigates what roles the Chinese state-owned media play in the Covid-19 outbreak in terms of what kind of messages they delivered on Weibo and the quality of the messages. It also explores how the public is engaged with these messages on Weibo. Both the messages and the engagement are examined by mix-method content analysis. READ MORE

  4. 4. It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Johannes Ahlse; Felix Nilsson; Nina Sandström; [2020]
    Keywords : Viral Marketing; User-generated content; Generation Z; TikTok; Motivation; Uses and Gratification Theory; Challenges;

    Abstract : Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. READ MORE

  5. 5. People dancing without bodies: A qualitative study of virtual raving in a pandemic

    University essay from Malmö universitet/Kultur och samhälle

    Author : Sally von Rosen; [2020]
    Keywords : virtual raving; social bodies; social distancing; Affordance theory; digital natives; virality; rave culture; liveness; atmosphere; auto ethnography;

    Abstract : This thesis revolves around social dance movements in the form of raving and clubbing in Berlin, and how this performative scene is affected by social distancing measures due to the current situation of Covid-19. As an important moment in history, online body performances and virtual spaces aim to complement and substitute social experiences in physical environments. READ MORE