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Showing result 1 - 5 of 25 essays matching the above criteria.

1. 1. Populism From Below : Mapping User-Centered Populist Content on TikTok

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Freja Ingelstam; [2023]
   Keywords : TikTok; Social Media; Media Logic; Affordance Theory; Political Communication; Populism; Regression Analysis;

   Abstract : This thesis explores an understudied area in political communication research by examining populist communication on the social media platform TikTok. Specifically, the study focuses on content related to the Sweden Democrat party during the 2022 election. READ MORE

3. 2. Tiktok: a modern spotlight on emerging artists : Understanding why and how TikTok users take partin viral behaviors towards musical artists on the platform

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Irfan Okanovic; Trouchaud Agnès; [2023]
   Keywords : ;

   Abstract : This master's thesis aims to explore why and how TikTok users engage in viral behavior towards music artists' videos. The study addresses the gap in knowledge in this area and seeks to identify the factors and categories of virality for music artists on TikTok. READ MORE

4. 3. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

   University essay from

   Author : Clara Dahlgren; Leon Enshagen; [2023]
   Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

   Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE

5. 4. The renegotiation of Swedengate : A temporal and discursive examination of a viral phenomenon

   University essay from Umeå universitet/Sociologiska institutionen

   Author : Felicia Lundstedt; [2023]
   Keywords : viral phenomenon; social media; discourse; articulation; floating signifier; antagonism; hashtag publics; nation branding;

   Abstract : This study examines the discursive development of the viral online phenomenon known by the hashtag #swedengate. Having originally revolved around Swedish dinner customs, the discussion and the meaning of ‘Swedengate’ soon came to encompass more serious themes, including various forms of criticism directed at Sweden. READ MORE

6. 5. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
   Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

   Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE