Essays about: "Virality"

Showing result 6 - 10 of 25 essays containing the word Virality.

  1. 6. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ida Andersson; [2023]
    Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

  3. 7. Investigating Tweet Propagation via Dynamical Models and Influencer Analysis

    University essay from Linköpings universitet/Reglerteknik

    Author : Joel Nilsson; [2022]
    Keywords : Social Media Analysis; Dynamical Models; Data Mining;

    Abstract : Social media consume an increasing portion of people’s daily lives and are important platforms in the realms of politics and marketing for reaching out to voters and consumers. Describing and predicting the behaviour of users on social media is thus of interest for companies and politicians, as well as researchers studying information diffusion and human behaviour. READ MORE

  4. 8. The Hashtags Rivalry behind the Controversial Bill : A comparative study on the Opposition and Support Movement of Omnibus Law Bill in Indonesia.

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Imelda Damayanti; [2021]
    Keywords : Connective Action; Participatory Propaganda; Social Network Analysis; Topic Modeling; Omnibus Law; Indonesia;

    Abstract : A controversial bill aimed to stimulate investment and boost the economy in Indonesia, called the Omnibus Law Bill, is followed by both protest and support expressed in social media prior to its signatories in October 2020. During that time, the Twittersphere is packed with both the Opposition and Support movement of the bill, who both benefit from the use of hashtags. READ MORE

  5. 9. News dissemination on leading media organisations in Croatia: Covid-19 vaccination affair

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Dina Muzek; [2021]
    Keywords : Covid-19; social media; Croatia; vaccination affair; hybrid media system; agenda-setting; virality; content analysis;

    Abstract : During the Covid-19 vaccination in Croatia, there were inconsistencies and irregularities with the surplus vaccine and its recipients. Media coverage of the affair was extensive. The details were broadcasted in traditional media and social media. READ MORE

  6. 10. Product-Led Growth - The Future of User Acquisition, Expansion and Retention for SaaS Companies

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Matilda Widlund; [2021]
    Keywords : ;

    Abstract : In today's society, technology has been given a more prominent role. The amount of digital products is increasing exponentially and people have a large range of products to choose from. Consequently, the competitiveness between companies is great. This has called upon the emergence of a business model named Product-Led Growth (PLG). READ MORE