Essays about: "Viridiana Pineda Casique"

Found 1 essay containing the words Viridiana Pineda Casique.

  1. 1. Study of the Key Success Factors in Early Stages of Innovation at a Global Scale

    University essay from Lunds universitet/Förpackningslogistik

    Author : Viridiana Pineda Casique; [2013]
    Keywords : Global innovation; culture; cross-cultural collaboration; global consumers; Social Sciences;

    Abstract : Global scale innovation is a new topic that is continuously gaining importance among companies, moreover multinational ones. The main aspects related to innovation in general were studied as well as the most important aspect of culture and cultural differences. Many theories related to the global consumer studies were reviewed. READ MORE