Essays about: "Virtual Born Globals"
Found 2 essays containing the words Virtual Born Globals.
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1. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE
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2. A Virtual Road to the Global Market - A new paradigm for Born Globals' organizational structures?
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis builds on the argumentation by business advisors and academic scholars, that quick and extensive internationalization is a key competitive advantage in today's fast-paced economy. By reviewing literature, it can be established that very little is discussed regarding the strategic options to increase international scope for Born Globals. READ MORE