Essays about: "Virtual Items"

Showing result 1 - 5 of 26 essays containing the words Virtual Items.

  1. 1. Diablo: Immortal, A Pay-to-Win Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keming Zhang; Ruiqi Liu; [2023]
    Keywords : Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Abstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE

  3. 2. What Aspects of Gacha Games Keep the Players Engaged?

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : George-Gabriel Rentia; Anastasia Karaseva; [2022]
    Keywords : Burnout; engagement; gacha; player response; pulls; virtual rewards.;

    Abstract : Numerous papers examine the relationship between gacha mechanics and gambling, however, few enquire about what attracts players to gacha games. This is the focus of this thesis, asking players, from their perspective, what are the elements of gacha games that keep them engaged. READ MORE

  4. 3. Fashion and player retention in MMORPGs : A case study of Final Fantasy XIV: A realm reborn

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Carl Johan Bäckman; [2022]
    Keywords : MMORPG; fashion; player expression; player retention;

    Abstract : Expression and identification through virtual characters in MMORPGs has actively been, and is still being studied throughout the 21st century, and with the growing industry of video games, these studies become more and more relevant than ever. However, the same cannot be said about the subject of self-expression in terms of wearable items of clothing in MMORPGs. READ MORE

  5. 4. The Swedish Holocaust Museum Between the Physical and the Virtual : A Perspective on the Importance of the Physical and Pedagogical in Virtual Museums

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Johanna Simu; [2022]
    Keywords : Museums; Audience; Virtual reality; Museology; Museum Pedagogy; Holocaust; National museums; Virtu-al Museum; Exhibitions; Sweden; Holocaust Education; Digital Cultural Heritage.;

    Abstract : The creation of a new Holocaust museum in Sweden has sparked discussion regarding placement, how to make it accessible, and how to make that accessibility equal between the physical and virtual. The National Historical Museums of Sweden was given the task to open the Swedish Holocaust Museum in Stockholm 10 month after they were appointed the task (Regeringskansliet 2021b). READ MORE

  6. 5. Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louelle Tameu; Yimei Xie; [2022]
    Keywords : Virtual influencer; Influencer marketing; Source credibility; Taste leadership; Purchase intention; Business and Economics;

    Abstract : Thesis purpose: The purpose of this research is to investigate the extent to which virtual influencers are perceived as credible sources of advertising and how their credibility attributes affect purchase intention among consumers. Specifically, this study aims to provide a deeper comprehension of this new influencer marketing phenomenon and to guide marketing managers in the understanding of consumer perceptions of virtual influencers. READ MORE