Essays about: "Virtual reality game advertising"

Found 3 essays containing the words Virtual reality game advertising.

1. 1. Effects of in-game advertising on brand awareness in virtual reality game interactions

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Savvas Papadopoulos; [2020]
   Keywords : In-game advertising; Sense of presence; Brand Recognition; Brand Recall; Memory; Virtual reality; ;

   Abstract : Advertisers keep seeking new ways to target a wider audience while game developers are trying to monetize their game. This study investigates how Virtual Reality (VR) interactions influence user's sense of presence and brand awareness; specifically brand recall and brand recognition. READ MORE

3. 2. A study on 2D advertisementsin mobile versus VR experiences

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Simon Beverskog; Fredrik Larsson; [2020]
   Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

   Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

4. 3. Playful Advertising: In-Game Advertising for Virtual Reality Games

   University essay from KTH/High Performance Computing and Visualization (HPCViz)

   Author : Xiaopeng Li; [2015]
   Keywords : In-Game Advertising; Virtual Reality; Interactivity; Immersion;

   Abstract : We present an early exploration of in-game advertising for virtual reality games. The study investigates what the impacts of interactivity and immersion on consumer learning and game experience are. First, we establish a theoretical grounding for understanding interactivity and immersion in virtual gaming environments. READ MORE