Essays about: "Virtual try-on"

Showing result 1 - 5 of 6 essays containing the words Virtual try-on.

  1. 1. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amel Vendela Björkbom; [2023]
    Keywords : Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

    Abstract : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. READ MORE

  3. 2. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Erik Nguyen; Alex Nguyen; [2021]
    Keywords : AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

    Abstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE

  4. 3. Designing for Augmented Reality in aviation E-Commerce

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Alexander Gunillasson; [2020]
    Keywords : Augmented Reality; AR; Virtual try-on; VTO; ARCore; In-flight entertainment; IFE; IFE-system;

    Abstract : In-flight entertainment (IFE) is facing exciting times ahead as more and more technological advancements find its way into the IFE-systems. With the increasing hardware capabilities of IFE-systems, one exciting technology which could be seen infuture IFE-systems is augmented reality (AR). READ MORE

  5. 4. AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : André Hellgren; Simon von Pongracz; [2019]
    Keywords : Augmented reality; consumer engagement; Technology Acceptance Model; Hype Cycle; perceived usefulness;

    Abstract : Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. READ MORE

  6. 5. Morphing architectures for pose-based image generation of people in clothing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Federico Baldassarre; [2018]
    Keywords : Deep learning; image generation; fashion;

    Abstract : This project investigates the task of conditional image generation from misaligned sources, with an example application in the context of content creation for the fashion industry. The problem of spatial misalignment between images is identified, the related literature is discussed, and different approaches are introduced to address it. READ MORE