Essays about: "Virtual worlds"

Showing result 1 - 5 of 58 essays containing the words Virtual worlds.

  1. 1. Avatar Selection in the Metaverse : How users choose their digital persona in VRChat

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Andrej Dudoglo; Florian Ritter; [2022]
    Keywords : avatars; avatar selection; virtual reality; VRChat; metaverse; virtual social space; identity; representation; mirror-dwelling;

    Abstract : 1 Abstract Current endeavors in the tech-industry to create the first true metaverse, alongside other things, sparked the emergence of interest around virtual avatars, namely in the NFT community. Given the complexity of design-challenges associated with creating an immersive metaverse, its avatars and the systems they evolve around, this paper aims to understand user desires and motivational patterns for avatar selection in VRChat, a game that resembles much of what a future metaverse could look like. READ MORE

  2. 2. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; [2022]
    Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

  3. 3. Streaming as a Virtual Being : The Complex Relationship Between VTubers and Identity

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Anna Birna Turner; [2022]
    Keywords : vtuber; livestreaming; streaming; twitch; motion capture; identity;

    Abstract : The boundary between offline and online worlds is rapidly shrinking with improvements in technology. Virtual Youtubers (VTubers) have emerged in recent years as a new Twitch streaming phenomenon. Replacing the use of webcams, VTubers obscure their true physical appearance and instead choose to represent themselves through a fictional character. READ MORE

  4. 4. The virtual experience: A qualitative study among young adults on their perception of Facebook Metaverse

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Wasaja Israel; [2022]
    Keywords : Facebook Metaverse; Web 2.0; Social networks; Virtual world; Datafication; Interactivity; Connectivity; Anonymity; Commercialisation; Semiotic analysis.;

    Abstract : This thesis investigates reactions of young people in Malmö-Sweden about the proposed Facebook Metaverse. Gauging young people’s association/reactions about Facebook Metaverse before its practical existence is the study's main focus. The thesis assesses Web 2. READ MORE

  5. 5. The Metaverse - will consumers buy it? A quantitative study to predict consumers' intentions to use the Metaverse for shopping

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Jondal; Oskar Kongshöj; [2022]
    Keywords : Metaverse; virtual reality; shopping; behavioral intentions; Hedonic-Motivation System;

    Abstract : The interest in the Metaverse has recently captivated the attention of both individuals and organizations. In its most complete form, the Metaverse is envisioned to become a series of decentralized, interconnected virtual worlds where people can socialize, work, create, play, relax and transact. READ MORE