Essays about: "Visual Rhetoric"

Showing result 1 - 5 of 21 essays containing the words Visual Rhetoric.

1. 1. The Underdog Brand Position

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
   Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

   Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE

3. 2. Politicians’ Instagram personas in relation to Swedish politics : A discourse analysis of personas from a gender point of view of Swedish political party leaders’ Instagram accounts

   University essay from Karlstads universitet/Centrum för genusforskning (from 2013)

   Author : Emelie Bröms; [2022]
   Keywords : gender performativity; persona; rhetoric; social media; Instagram; politics; party leaders; political communication; Sweden; persona; retorik; sociala medier; Instagram; partiledare; politik; politisk kommunikation; Sverige; persona; performativitet;

   Abstract : This essay aims to investigate how the leaders for the Swedish parliamentary parties appear on their official Instagram accounts. By conducting a discourse analysis, looking at both text, visual images, and the combination of the two in the Instagram posts, the intention is to analyse how gender is being performed through the rhetorical concept of persona. READ MORE

4. 3. How to Improve Instagram Reels Engagement? An empirical investigation of content strategies

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Atika Rusy Kuncoro; [2022]
   Keywords : Instagram Reels; engagement; digital rhetoric; persuasive; social media; environmental organization; Social Sciences;

   Abstract : Introduced in August 2020, Instagram Reels have been used as a new alternative to elevate popularity by leveraging broader viewers while ignoring the audience's status as followers. This could have a massive contribution for creators in engaging the public by infusing messages through Reels content. READ MORE

5. 4. The Media Representation of Mental Health Awareness to Support Therapy and Recovery for Health Workers: : A Discourse Analysis to Break Mental Health Stigma

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Rick Gianluca Nowfer; [2022]
   Keywords : Mental Health; Health workers; Mental Health Stigma; Media for therapy and recovery; MH representation; Media health technologies; visual storytelling; E-mental heath.;

   Abstract : The mental health (MH) of health workers during the 2019 pandemic has been severely affected by the disruptive coping and heavy workload management of the Covid crisis. Critical emergency contexts trigger many MH issues and disorders in many health workers who do not have adequate tools and strategies to respond to MH threats when traditional medical methods cannot be provided. READ MORE

6. 5. In the Net : The Visual and Verbal Rhetoric of the Campaign “Operation Dolphin Bycatch” by Sea Shepherd France

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Wappelhorst; [2021]
   Keywords : Environmental Communication; Marine Conservation Campaign; Sea Shepherd; Multimodal Discourse Analysis; In-Depth Interviews; Biocentrism; SDG 14;

   Abstract : The marine conservation organization Sea Shepherd is most known for its radical direct action, e. g., against whale poaching. This thesis examines the campaign “Operation Dolphin Bycatch,” coordinated by the French branch of the NGO, through discourse analysis and interviews with Sea Shepherd France (SSF) members. READ MORE