Essays about: "Visual brand language"
Showing result 1 - 5 of 16 essays containing the words Visual brand language.
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1. Sorry to Burst Your Bubble : An analysis on how content by @thegirlslikeme organize resistance against anti-feminist narratives through humor and wellness fuelling participation in Nigerian feminist discourse on Instagram
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : In this study, I look at the content and interpretation of posts by a feminist meme account on Instagram called @thegirlslikeme, from the perspective of a sample size of Nigerian female followers through a focus group discussion, along with a visual social semiotic analysis of the posts. This study set out to answer three research questions: i) How do the posts on TGLM use humor and wellness to portray feminism? ii) How is the content on TGLM challenging antifeminist narratives in a Nigerian context? And finally, iii) How do the Nigerian followers relate to the brand of feminism represented on TGLM? The theoretical approaches theories employed to help think through the data gathered in form of thematic blocks from the interview, and the textual and visual content are participatory culture, work of representation, and filter bubbles and echo chambers. READ MORE
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2. A picture is worth more than a thousand words : A study of how higher education use an authentic photographic language in branding
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : Many organizations form a visual language to brand and gain a competitive advantage in a competitive marketplace. The institutions of higher education are no exception. However, the conditions and context of branding in higher education are complex. READ MORE
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3. Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. READ MORE
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4. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series
University essay from Jönköping UniversityAbstract : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. READ MORE
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5. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context
University essay from Linköpings universitet/MaskinkonstruktionAbstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE
