Essays about: "Vita Shanna Josepha Bosmans"

Found 1 essay containing the words Vita Shanna Josepha Bosmans.

  1. 1. Two Sides to the Same Coin: The Dual Life of Consultants in Employee and Employer Branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alessa Juliane Rickmers; Vita Shanna Josepha Bosmans; [2015]
    Keywords : Employee Branding; Employer Branding; Brand; Consulting; PSFs; Small Firms; Business and Economics;

    Abstract : Purpose: This research aims to gain an understanding on how consultants in small consultancies, who also hold internal human resource responsibilities, promote their organisation in employee and employer branding. Relevance: Due to the ambiguous consultancy profession and the high potential for individual influences on the corporate brand, branding becomes a very germane topic in our particular research setting. READ MORE