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Found 2 essays matching the above criteria.

  1. 1. Consumer’s acceptance of new technology: A netnographic study on self-driving automobiles

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Vitalina Pishchenko; Alexandros Myriounis; [2016]
    Keywords : Consumer behavior; netnography; technology acceptance model; electric vehicles; ICT;

    Abstract : A problem of non-acceptance of new information technologies becomes a predominant obstacle that results in companies’ losses and represents an arena of avid debate for researchers. Hereof this netnographic study explores changes in the individual beliefs that contribute to new information system acceptance such as autopilot in the light of the Technology Acceptance model (TAM). READ MORE

  3. 2. Factors influencing the choice of a bank : An international student perspective

    University essay from Företagsekonomi

    Author : Vitalina Pishchenko; Pooja Parekh; [2013]
    Keywords : International; factors; students;

    Abstract : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. READ MORE