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1. 1. The Customer Experience in the Product After-Use Phase : A case study of the IKEA second-hand store

   University essay from Mälardalens högskola/Akademin för innovation, design och teknik

   Author : Viviana Garcia; [2021]
   Keywords : Circular Economy; Circular Business Model; Customer Experience; After-Use Activities; Reverse logistics;

   Abstract : As customers become more and more aware of the threats and limits of the current economic system, joined with the pressure of environmental policies, companies are pressured to rethink their offerings, processes, and business models in order to accelerate the transition to a circular economy. This transition requires significant changes in habits and behaviors, but simultaneously it offers opportunities for innovation. READ MORE