Essays about: "Vivianne Yance"

Found 2 essays containing the words Vivianne Yance.

1. 1. Embracing a new era of clothing consumption

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Julia Larsdotter; Vivianne Yance; [2019]
   Keywords : Collaborative consumption; Redistributed ownership; Utility-based nonownership; Second-hand clothing; Clothing rental;

   Abstract : Clothes play an important role in our lives; not only providing protection, but also offering a way to express ourselves and who we are to the world around us. However, the purchasing of clothing has escalated into unsustainable volumes whereas the utilization of clothing, on the other hand, has decreased. READ MORE

3. 2. Crowdsourcing, more than an innovation partner? A quantitative study of the effects of crowdsourcing on consumer responses

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Greta Linander; Vivianne Yance; [2017]
   Keywords : crowdsourcing; ideation contest; crowdsourcing contest; new product development; brand attitude;

   Abstract : This paper focuses on non-participating consumers' overall attitudes towards brands using crowdsourcing activities, specifically ideation contests, in new product development. As technology has enabled businesses and consumers to interact easier, crowdsourcing has become more popular, but research on responses to crowdsourcing activities is limited. READ MORE