Essays about: "Vladimir Yovchev"

Found 1 essay containing the words Vladimir Yovchev.

  1. 1. Successful Market Coverage Strategy- the Path to Retailers : A Study of the Bulgarian Office Products Retailers

    University essay from Internationella Handelshögskolan

    Author : Antoaneta Nikolaeva; Stanimira Nikolova; Vladimir Yovchev; [2008]
    Keywords : Retailers’ Assortment Criteria; Market Coverage Strategy; Distribution; Bulgaria; Office Products;

    Abstract : Recently many academic researchers have become interested in the retailers as part of the distribution channel. Today retailers have grown so influential, that sometimes they take the functions of the wholesalers. The retailers constitute the road for manufacturers to the end market. READ MORE