Essays about: "Vladislav Galkin"

Found 2 essays containing the words Vladislav Galkin.

1. 1. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Vladislav Galkin; Christopher Kewenter; [2021]
   Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

   Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

3. 2. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Peter Moane; Vladislav Galkin; Alessandro Solmi; [2020]
   Keywords : Brand loyalty; brand awareness; brand personality; physical attributes; perceived quality; alcohol industry; Business and Economics;

   Abstract : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. READ MORE