Essays about: "Vlogger Attitude"

Found 2 essays containing the words Vlogger Attitude.

  1. 1. Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Christopher Friis-Jespersen; [2017]
    Keywords : Celebrity endorsement; endorser credibility; Attitude towards advertisement; consumers; students; vlogger;

    Abstract : Social media has become an attractive platform for companies to advertise their brands on and a common method is to pay internet celebrities to use their fame to promote the companies’ brands. One of these social media platforms is Youtube where “YouTubers” using their fame to promote brands on a daily basis in form of video logs (vlogs). READ MORE

  3. 2. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paulina Lundin; Kristina Huhn; [2017]
    Keywords : Beauty vlogs; Brand Attittude; Vlogger Attitude; Sponsorship Disclosure; Business and Economics;

    Abstract : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. READ MORE