Essays about: "Voice-of-the-consumer"

Found 1 essay containing the word Voice-of-the-consumer.

1. 1. The balancing act of customer involvement for product innovation : - A case study of Electrolux and Volvo Cars

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Christoffer Granquist; Oscar Grönesjö; [2014]
   Keywords : Customer Involvement; New Product Development; Voice-of-the-consumer; Co-Creation; Product Innovation.;

   Abstract :   Purpose        The overall purpose is to describe how manufacturing companies involve customers in order to develop new innovations that meet customers’ needs, and furthermore illustrate how the customer involvement process can be managed. By investigating companies in similar industries where the degree of technology and pace of innovation is high, we clarify how, when and with who companies can engage activities for customer involvement. READ MORE