Essays about: "Volha Zhyhimont"

Found 1 essay containing the words Volha Zhyhimont.

  1. 1. The Review that Stopped You to Eat There and Think That.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Volha Zhyhimont; [2014]
    Keywords : Online Consumer Reviews; ELM; Review Credibility; ; Argument Quality; Review Helpfulness.;

    Abstract : Abstract: In this thesis I compared online readers' perceptions of the online negative review in terms of credibility, quality, usefulness and likelihood of intention to buy a service in the restaurant context as response to online reviews, containing vague versus specific arguments and with a reviewer's photo versus without it. This study showed a difference in readers' perceptions in terms of credibility, quality and usefulness between groups of readers exposed to specific and vague posts while just two differences in perception of credibility and quality were uncovered for groups of people who had been exposed to the messages with a reviewer's photo and without it. READ MORE