Essays about: "Volvo 4p s"

Found 1 essay containing the words Volvo 4p s.

  1. 1. TWO COUNTRIES - ONE MARKETING MIX? HOW TO ADOPT COMPANY’S MARKETING MIX TO FOREIGN MARKET - CASE STUDY OF VOLVO

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Aneta Szwejkowska; Leszek Puczynski; Konrad Jezierski; [2007]
    Keywords : marketing mix; adaptation; 4 Ps;

    Abstract : The discussion about 4P’s marketing mix covers two aspects. On the one hand, marketing mix activities are used to apply product into market and attract customers. Its activities are matched with every single market in different way. Managers are focused on country specification, customers’ demands and potential competitors. READ MORE