Essays about: "Volvo Ocean Race"

Found 2 essays containing the words Volvo Ocean Race.

1. 1. Cost Optimization in Event Logistics - The Case of Volvo Cars Exhibitions Logistics, Volvo Ocean Race

   University essay from Göteborgs universitet/Graduate School

   Author : Anna Khomenko; Anna Rubtcova; [2017-06-29]
   Keywords : event logistics; exhibitions logistics; Volvo Ocean Race; cost efficiency; cost optimization; sourcing strategy;

   Abstract : International markets continue to offer expanding opportunities for global events, exhibitions and trade shows. Immense logistics efforts are required for the event to go live. READ MORE

3. 2. City Branding : The effects of hosting sporting events: An empirical study of Singapore

   University essay from IHH, Företagsekonomi

   Author : Matthew Hansen; Yen Wiee Lee; [2010]
   Keywords : ;

   Abstract : There is a growing amount of literature that investigates the various strategies and effects of city branding, but only a limited amount of research has been carried out pertaining to how sporting events can be used as a tool for city branding in a real world setting. By conducting an empirical study of Singapore, this study aims to contribute to the ongoing discussion on city branding by identifying how evaluations of a city differ for certain dimensions of its overall brand when it hosts different sporting events and when there is a perceived match between different sporting events and a city. READ MORE