Essays about: "Volvo automobiles"

Found 5 essays containing the words Volvo automobiles.

1. 1. The Country of Ownership Paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nora Varga; Fengge Zhao; [2016]
   Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

3. 2. Analysis of Lithium-Ion Battery Data Collected  On-Board Electric Vehicles

   University essay from KTH/Kraft- och värmeteknologi

   Author : Lin Peng; [2013]
   Keywords : PHEV; Lithium-Ion Battery; On-board test;

   Abstract : In order to replace diesel energy in the transportation sector as well as to reduce the emission of green house gases (GHGs) and avoid air pollution for a sustainable future, electrification of vehicles is one of the most popular topics today. Plug-in hybrid electric vehicle (PHEV) technology is a promising technology for electrification of automobiles. READ MORE

4. 3. Volvo Car Corporation and its Potential Market in East Coast China

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Zhenhui Ma; [2012]
   Keywords : Automobile consumption; Volvo Car Corporation; Volvo automobiles; Chinese consumers; Shanghai; Social Sciences;

   Abstract : With the rapid growth of Chinese economy, China has surpassed America and become the biggest automotive market. After Zhejiang Geely Holding Group acquired Volvo Car Corporation in 2010, China was targeted to be its future biggest market in both producing automobiles and sales around the world. READ MORE

5. 4. Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles : An emperical study on Chinese students at Jönköping University

   University essay from Internationella Handelshögskolan

   Author : Olof Henning; Samuel Karlsson; [2011]
   Keywords : Consumer behaviour; ecological behaviour; environmental concern; Theory of planned behaviour TPB ;

   Abstract : Consumers today are becoming more aware of how their behavior and use of resources affect the environment. It is becoming increasingly important for companies to understand consumer’s attitudes in order to predict their behavior. Extensive research has been conducted on the attitude-behavioral relationship in various fields of study. READ MORE

6. 5. "WOW. FOR VOLVO" : cognition and affect combining forces to measure the immeasurable

   University essay from Institutionen för datavetenskap

   Author : Philip Wockatz; [2009]
   Keywords : wow effect; satisfaction; cognition; affect; total experience; consumer; consumption; postpurchase; prepurchase; delighted terrible scale; expectancy disconfirmation model; five-factor model; NEO-FFI; PANAS; the Positive and Negative Affect Schedule; Volvo; the Volvo Car Corporation; consumption-based emotions; LOV2;

   Abstract : How can an experience have such an impact that it can be described with the words “wow effect”? Though not a scientific term, it is often used vividly in the business world as an aspirational goal. The purpose of this thesis was to explore the structure behind positive experiences that lead to a so-called “wow effect” by combining cognitive theories and consumption-based emotion theories to create a method for assessing satisfaction in postpurchase experience. READ MORE