Essays about: "WOM"

Showing result 21 - 25 of 83 essays containing the word WOM.

1. 21. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

3. 22. The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Erdenebulgan Jargalsaikhan; Mohammed Battha; [2021]
   Keywords : Electronic word of mouth eWOM ; word of mouth WOM ; brand image; smartphone;

   Abstract : Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan                     (93/06/10)               (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. READ MORE

4. 23. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Therese Melander; Filip Dyrelöv; [2021]
   Keywords : ;

   Abstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE

5. 24. Impact of Social media on buying behavior of consumers in Digital Bangladesh : A qualitative study on online purchase intentions in Bangladesh context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sadia Sharmin Prome; [2021]
   Keywords : Social Media; Consumers; Buying Behavior; Digital Bangladesh; Online shopping; Bangladesh; WOM.;

   Abstract : Introduction: In today's business environment in Bangladesh, social media has become an integral component of the marketing process. Social networking services are increasingly being used in various businesses throughout the world. READ MORE

6. 25. The consumer perspective on sustainable fashion: A quantitative study of Swedish consumers' perceptions of sustainable fashion and the effect of sustainable information on attitudes and intentions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ella Ahlborg; Lovisa Grant; [2020]
   Keywords : Sustainable fashion; Attitudes; Behavioural intentions; Nudging; Information;

   Abstract : The fashion industry is transforming towards more sustainable practices which requires that companies understand the consumer perspective. This quantitative study investigates what sustainable fashion means to Swedish consumers, and how sustainable information about a garment can affect consumers' attitudes, purchase intentions, and Word of Mouth intentions. READ MORE