Essays about: "WOW Philippines"

Found 1 essay containing the words WOW Philippines.

  1. 1. WOW Philippines campaign : an analysis on collaboration

    University essay from Handelshögskolan BBS

    Author : Jo Anne Martinez Åkesson; [2010]
    Keywords : tourism development; trust; reciprocity; inter-organizational commitment; collaboration; stakeholder; WOW Philippines; problem domain;

    Abstract : The Philippines is a country with a lot to offer within the tourism sector. With its 7107 islands, it offers diversity in culture and a wide range of tourism destinations. However, tourism development in the Philippines has not been as successful as its neighbouring countries. READ MORE