Essays about: "Wallet Allocation Rule"
Found 1 essay containing the words Wallet Allocation Rule.
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1. Attitude vs Action - The predictability of attitudinal estimation models on purchasing behaviour
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Understanding consumer behaviour has become increasingly important for decision makers. As a result, tracking data to assess consumer attitude, intention and loyalty is growing in popularity. While survey based insights provide knowledge about intended and probable behaviour, this approach does not have full descriptive power for actual behaviour. READ MORE
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