Essays about: "Wan Chi Lai"

Found 1 essay containing the words Wan Chi Lai.

  1. 1. Does supplying organic wines enhance a firm's brand image? An empirical approach on the Swedish red wine market

    University essay from Göteborgs universitet/Graduate School

    Author : Wan Chi Lai; [2018-07-06]
    Keywords : Brand image; organic counterpart; binary comparisons;

    Abstract : In an era of growing popularity of organic products, the term Organic remains a resonant symbol of quality in Sweden. It conveys a certain image of the brand, which is vital for a firm to build a successful brand image to attract and maintain customer loyalty. READ MORE