Essays about: "Wang Guanhua"

Found 1 essay containing the words Wang Guanhua.

1. 1. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Gao Wangshu; Wang Guanhua; [2020]
   Keywords : ;

   Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE