Essays about: "Wang Liao"

Found 3 essays containing the words Wang Liao.

  1. 1. Trust development in International Healthcare Services: Elekta in Spain

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sara Arrese; Liao Wang; [2014]
    Keywords : Trust; trust levels; trust in relationships; International Services Marketing;

    Abstract : Title: Trust development: a marketing strategy in the Internationalization of Healthcare Services.The case of Elekta in Spain Level: Master Thesis in Business Administration Author: Sara Arrese and Wang Liao Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-10-02 Aim: The aim of this research is to examine how trust developing affects International Healthcare Services marketing while settling down into a new country. READ MORE

  3. 2. The adverse effects of bureaucracy for the hotel industry in China : the investment behaviors changed by different ownerships

    University essay from Sektionen för hälsa och samhälle

    Author : Wang Liao; Le Zeng; Luxin Zhang; [2013]
    Keywords : Bureaucracy; hotel ownerships; star-rated levels; different regions; investment behaviors;

    Abstract : Purpose/aim The aim is to examine the distribution of hotel ownerships and star-rated levels in different regions. This thesis depends on the analysis of the examination to find out if the change of investment behaviors can decrease or avoid the adverse effects of bureaucracy in the Chinese hotel industry. READ MORE

  4. 3. Managing the corporate brand - A study of the corporate brand manager in theory and practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fredrik Augustsson; Martin Larsson; [2012]
    Keywords : Corporate Brand Management; Corporate Brand Manager; Brand Strategy; Brand Management; Brand Hierarchy; Business and Economics;

    Abstract : Title: Managing the Corporate Brand: A Study of the Corporate Brand Manager in Theory and Practice Date of the Seminar: 2012-05-29 Course: BUSN29 – Master thesis Authors: Fredrik Augustsson, Martin Larsson Advisor: Mats Urde, Associate Professor Keywords: Corporate Brand Management, Corporate Brand Manager, Brand Strategy, Brand Management, Brand Hierarchy Thesis purpose: To investigate the role of the Corporate Brand Manager in theory and practice. Methodology: Following a social constructionism approach we apply a grounded theory strategy. READ MORE