Essays about: "Warangkana Kombenjamas"
Found 1 essay containing the words Warangkana Kombenjamas.
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1. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Title: Services Marketing Mix of Foreign Coffee Franchiser in Bangkok Program: International Marketing Authors: Miss Warangkana Kombenjamas (19801029) Miss Nuchanart Lertrattananon (19870818) Supervisor: Jean-Charles Languilaire Examiner: Ole Liljefors Final Seminar: 30/5/2011 Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors? Purpose: To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors. Method: This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). READ MORE