Essays about: "Waseem Yousef"

Found 1 essay containing the words Waseem Yousef.

  1. 1. Sustainable packaging : A study of consumers' loyalty and behavior

    University essay from Internationella Handelshögskolan; IHH, Företagsekonomi

    Author : Fredrik van Huynh; Aaron Gonzalez; Waseem Yousef; [2009]
    Keywords : sustainable; loyalty; behavior; attitudes; ecological; packaging;

    Abstract :   The ecological consumer has been a significant and central character in the development of green marketing. In an effort to enhance brand equity and increase consumers’ loyalty, companies are relying on environmental claims. READ MORE