Essays about: "WeChat"
Showing result 6 - 10 of 16 essays containing the word WeChat.
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6. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE
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7. Privacy exposure on WeChat from users' perspective : A study among the university students in China
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : In 21st century, social media has become one necessary part in people’s life, different kinds of social media emerge in endlessly. In younger generation, it is popular to use social media as a communication tool to get closer to each other. During using social media, it is important to have awareness to protect their personal information. READ MORE
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8. Shopping on social media: : A qualitative study to explore Chinese consumers’ purchasing experience on WeChat
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : WeChat is a widely used multi-functional social media platform in China. The increasing number of WeChat users provides new possibilities and challenges for company marketing strategy. We draw literature from word-of-mouth (WOM) and e-service quality (e-SQ). READ MORE
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9. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies
University essay from KTH/Industriell Marknadsföring och EntreprenörskapAbstract : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. READ MORE
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10. On Ethicality of Multi-level Marketing Schemes on Wechat Platform in Mainland China
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Multi-level marketing schemes (MLMs) is one of the fastest growing types of business in the world. Especially in China, with the development of e-commerce and social network application, increasingly people start doing business for MLM companies in social network platform. READ MORE