Essays about: "Web 2.0 background"

Showing result 1 - 5 of 8 essays containing the words Web 2.0 background.

  1. 1. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

  3. 2. Live updates in High-availability (HA) clouds

    University essay from

    Author : Vivek Sanagari; [2018]
    Keywords : Cloud; Cluster; Corosync; Distributed Replicated Block Device; High Availability; Pacemaker; Virtual machine; Web server; Web Application.;

    Abstract : Background. High-availability (HA) is a cloud’s ability to keep functioning after one or more hardware or software components fail. Its purpose is to minimize the system downtime and data loss. READ MORE

  4. 3. RESHAPING THE DISCOURSE ON PRIVACY IN THE ERA OF THE INTERNET OF THINGS

    University essay from Södertörns högskola/Medie- och kommunikationsvetenskap

    Author : Adriana Spataru; [2017]
    Keywords : Internet of Things; Privacy;

    Abstract : This paper is situated at the border between privacy studies and law and media studies. More precisely, the research aims to find out how the discourse on privacy is reshaped in the context of the upcoming technological changes envisaged in the scenery of the IoT. In a world where potentially all items become connected, the era of the Web 2. READ MORE

  5. 4. Uncovering the Motivations for Creating Brand-Related UGC on Instagram : A Study within the Apparel Industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Amy Vong; Malin Stax; [2017]
    Keywords : UGC; User-Generated Content; Electronic Word-of-Mouth; eWoM; Social Media; Instagram; Instant Messaging; Qualitative Content Analysis;

    Abstract : Background The emergence of the Web 2.0 has enabled users to create and distribute content on social media platforms. As consumers depend increasingly on each other when gathering and evaluating information, they are becoming influential on brand activities by producing UGC and eWoM. READ MORE

  6. 5. Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jan-Moritz Witter; Thomas Sabathier; [2017]
    Keywords : Two-sided Online Marketplace; Platform; Branding; Value Creation; Reciprocity; Model;

    Abstract : Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. READ MORE