Essays about: "Web Usage Mining"
Showing result 1 - 5 of 7 essays containing the words Web Usage Mining.
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1. Predicting purchase intentions of customers by using web data : To identify potential customer groups during sales processes in the real estate sector
University essay from Uppsala universitet/Avdelningen för systemteknikAbstract : This master thesis aims to investigate the possibilities of predicting purchase intentions of customers during their sales processes in the real estate sector. Also, the web activity of customers on a real estate company’s web site is used as the basis for the forecasting. READ MORE
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2. Identifying Early Usage Patterns That Increase User Retention Rates In A Mobile Web Browser
University essay from Linköpings universitet/Databas och informationsteknikAbstract : One of the major challenges for modern technology companies is user retentionmanagement. This work focuses on identifying early usage patterns that signifyincreased retention rates in a mobile web browser.This is done using a targetedparallel implementation of the association rule mining algorithm FP-Growth. READ MORE
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3. Exploration and evaluation of different sessionization methods in a music streaming context
University essay from Uppsala universitet/Institutionen för informationsteknologiAbstract : Sessionization is a powerful method to create aggregated data used to understanduser behavior in the field of data mining. A lot of research has been performed overthe years and most of it is geared towards traditional web servers. READ MORE
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4. Understanding when customers leave : Defining customer health and how it correlates with software usage
University essay from Uppsala universitet/Institutionen för teknikvetenskaperAbstract : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. READ MORE
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5. Electric Road Systems for Trucks
University essay from KTH/EnergisystemanalysAbstract : An increased use of electricity in vehicles is considered an alternative to decrease the usage of fossil fuels. For private cars, plug-in electric vehicles using batteries are continuously being improved. However, the battery technology of today is not sufficient for trucks if they are to use only electricity. READ MORE